Sunscreen on exposed skin is essential, but clothing doesn’t rinse off, isn’t applied too thin or incorrectly and doesn’t need to be reapplied. Coolibar sun protective clothing is a physical barrier between your skin and the sun, blocking 98% of all harmful UVA and UVB rays that cause or contribute to skin cancer and directly to aging (brown spots, skin sagging and wrinkles).

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The fact is Coolibar’s level of sun protection exceeds all worldwide published standards for UPF 50 ratings. That means, when we test our fabrics and clothing, our ultraviolet protection factor far exceeds the protection level of 50. But, because the standard for certification stops at UPF 50, we indicate that we go above and beyond by using the “+” symbol, so you know our clothes can block more than 98% of UV rays.

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Excerpt from Coolibar